How Do I Develop Better Leaders Inside My Company?
Most companies already employ their next great leaders. The problem is that nobody has shown them how to lead. When you develop leaders internally, the work is less about finding talent and more about building a repeatable way to grow it, so you are not forced to hire from outside every time a key role opens.
Across 35+ years in senior executive roles, Malcolm Gurley has seen the same pattern in companies of every size: the ones that grow steadily treat leadership development as an ongoing system, not a one-time course. This guide lays out that system for owners and managers in Durham Region and the GTA.
Why Develop Leaders Internally Instead of Hiring From Outside?
Internal leaders already understand your customers, processes and culture, so they become productive sooner and are less likely to leave. Promoting from within also shows the rest of your team that there is a real path to grow, which helps you keep good people.
The risk is promoting people without preparing them. A strong technician who becomes a supervisor without training often struggles, and the whole team feels it. If that sounds familiar, read what to do when managers are strong technically but weak at leading people.
How Do You Spot Future Leaders in Your Team?
Look past current job performance. Top performers do not always make strong leaders, and quieter people often do. Useful signs include:
- Takes ownership of problems without being asked.
- Helps teammates get better at their work.
- Stays calm and clear under pressure.
- Communicates well with people above and below them.
- Wants to learn and acts on feedback.
6 Steps to Develop Better Leaders Inside Your Company
- Define what good leadership means in your company. Write down the four to six behaviors you expect from every leader, such as setting clear goals, delegating, coaching and holding people accountable. This becomes your yardstick for choosing and developing people.
- Pick candidates on purpose. Use those behaviors, not seniority or technical skill alone, to decide who to develop first. Start with one or two people rather than trying to develop everyone at once.
- Give real stretch assignments. Let candidates lead a project, a meeting or a small team, with support behind them. People learn to lead by leading. Our guide on how to delegate effectively as a leader helps managers hand over the right work.
- Make managers the coaches. Short weekly one-on-ones, where the manager asks questions and gives honest feedback, do more than an occasional workshop. Coaching is how new skills become habits.
- Add structured leadership training. A proven program gives candidates the skills that on-the-job experience alone takes years to build. We use programs from Leadership Management International, customized to each company.
- Measure progress against written goals. Give each candidate written goals and review them every month, so development shows up in results, not just attendance.
What Are the Most Common Mistakes?
What to Avoid
Promoting the best technician by default. Strong individual performance does not guarantee strong leadership. Choose people for leadership behaviors, then train the gaps.
One-off training with no follow-up. A single workshop rarely changes habits. Skills stick when they are practised on real work and reviewed with a coach.
Leaving coaching to chance. If managers are not expected to coach, and shown how, development stops when things get busy.
No protected time. Candidates need time in their week to lead projects and learn. Without it, development becomes one more thing they cannot get to.
When Does Outside Help Make Sense?
Choosing to develop leaders internally does not mean doing it alone. Outside help is useful when you need a proven structure, when your managers have never been trained to coach, or when you need results faster than trial and error allows. For a full comparison of both paths, read should I bring in a leadership consultant or develop internally.
For local, step-by-step plans, see how to develop leaders internally in Whitby, how to develop better leaders in Oshawa, and how to build the next generation of leaders in the GTA.
How Long Does It Take to Develop a Leader Internally?
Our structured LMI programs typically run four to six months, delivered in person at your facility, which is usually enough time for new habits to show up in day-to-day work. Readiness for a senior role can take longer and depends on the size of the step from the current role to the next one.
Ready to Build Your Next Leaders From Within?
A short conversation with Malcolm Gurley can show you where to start, which people to develop first, and how to build a leadership program that fits your company.
Every plan is built around your people, your goals and the roles you need to fill next. Book a free 15 minute phone call with Malcolm and talk it through, honestly, including whether developing internally is the better call for you.
Prefer the phone? Call 416.669.7644, Monday to Friday, 8:00 AM to 6:00 PM.
Book Your Free 15 Minute CallFrequently Asked Questions
How do I develop better leaders inside my company?
Define the leadership behaviors you expect, choose candidates based on those behaviors, give them stretch assignments, have their managers coach them every week, add structured leadership training and measure progress against written goals.
What are the benefits of developing leaders internally?
Internal leaders already know your customers, processes and culture, so they are productive sooner. Promoting from within also shows your team there is a real path to grow, which helps you keep good people.
How do I choose who to develop as a leader?
Look for people who take ownership of problems, help teammates improve, stay clear under pressure and act on feedback. These behaviors predict leadership better than technical skill or seniority alone.
Can a small business develop leaders internally?
Yes. Even a company with 10 to 50 people can start with one or two candidates, one stretch assignment each and a weekly coaching conversation. Structure matters more than size.
How long does it take to develop a leader internally?
Our structured LMI programs typically run four to six months, which is usually enough time for new habits to show up in day-to-day work. Readiness for a senior role can take longer, depending on the size of the step up.
About Malcolm Gurley
Malcolm Gurley is the President of Gurley Leadership Solutions Inc. in Ajax, Ontario. He brings 35+ years of senior executive experience with Honeywell, Johnson Controls, and Armstrong Fluid Technology to every engagement. He is licensed through LMI Canada and holds a Lean Six Sigma Black Belt. His programs are built to transfer capability to your own leaders, so it stays. Clients typically report returns of 10:1 or better on their program investment, though every engagement is customized and outcomes vary by organization. Learn more about Malcolm Gurley or see why choose Gurley Leadership.
Gurley Leadership Solutions Inc. delivers leadership development and organizational improvement programs licensed through Leadership Management International; every engagement is customized and outcomes vary by organization. Return-on-investment figures, including any 10:1 reference, describe typical results from prior engagements and are not a guarantee of future results. This article is general information, not a proposal and not an offer.